Marketing Solutions Blog
Passion
January 12th, 2010 | No CommentsA friend of mine is making a career change and so we were talking about passion. If you could do anything you wanted, what would you do? My first boss, J. Troy Strait, told me that I should find a job I really like or find a job that paid really well because I was going to spend a third of my life doing it. He also told me that if I did my job really well, and my boss knew I did my job really well, then the money would follow. He was right on both counts. Fortunately, I found a job that I really like and the pay is okay too.
It’s all about passion – if you have passion for what you do, you do it well and it shows. Passion is contagious. Passion can be the difference between being a success or a failure, average or stellar. And passion shows in marketing and business. Business owners and managers that are passionate about their product and/or service are like beacons for me. They are willing to take the risks, make the investments and hard decisions to be successful. Passionate entrepreneurs inspire their staff to be passionate about their jobs, their product and meeting client expectations.
A company or product with passion is worth more than one without, so the money follows the passion. A business owner that has a passion for her product will go the extra distance to make sure that others recognize the significance of the product, the worth, the value.
One of my clients, an automotive dealer, is so passionate about his business that he can rattle off stats about how many units have been sold, how many are “out” (potentially sold), how he’s pacing with the same month last year, what his profit margin will be at the end of the month, and on and on. I always enjoy meeting with him because his passion is overflowing. I feel energized after a meeting with him. Even though his business has been adversely affected by the economic downturn, he is still turning a profit. I think the difference is passion.
My friend who is changing careers is passionate about his potential new position. In fact, he’s so passionate about it, that he’s been working as a volunteer for several years for this entity. Now that the prospect of being paid for his passion is becoming a reality, he’s even more passionate. Like I said earlier, passion is contagious. Pass it on…
